5 Ideas For The Ultimate Holiday Unboxing Experience
Imagine a young couple enjoying a candlelit dinner in the quiet corner of a beautiful, romantic restaurant. As they clink their champagne glasses, he hands her a small, beautifully wrapped gift. She unwraps it to see a luxurious box with a gold embossed logo she doesn’t recognize, on a smooth white textured finish that seems to glow in the dim light. Lifting the lid she sees another box: What will it reveal? At that moment, she can’t decide whether she wants to find out right away or wait a little longer to enjoy the anticipation.
This is what we call the ultimate unboxing experience, and it can be customized in thousands of ways that are unique to your products and your brand story. A fabulous unboxing experience is the quintessential brand differentiator. Here are some ideas to get you started thinking about how to use premium packaging design to offer your customers an unforgettable experience this holiday season.
Trends Buyers Adore
Unboxing videos on social media love to show the latest trends. Things like magnetic closures, metallic foils, embossing, debossing, soft touch, and vibrant holiday colors all add to the beauty and mystique. At Arkay, it is our job, and our pleasure, to stay on top of the latest trends so you don’t have to.
The Wow Factor
Prestige brands have WOW in their DNA. It’s all about the first impression. Bold aesthetics and wild creativity result in a memorable unboxing experience perfectly suited to the joy of the holidays. We have all the special effects you need to bring the WOW.
Stocking Stuffer Moments
Do you have small products or small versions of your larger products? Create a special line of holiday boxes and market them as stocking stuffers. At Arkay we don’t differentiate between creating boxes for a lipstick or a brand’s entire product line. We can make even the smallest box stand out on the shelf (or in that holiday stocking!) with all the allure and glamour of the largest, most stunning gift set.
Festive Layers
Consider building a multi-step unboxing experience. You can use custom branded inserts, such as a large customized box containing multiple color coordinated small boxes — each to be opened individually – or other ways of layering products that are presented as a set. Let us work with you to develop samples to use with focus groups and internally, so that you know exactly what will delight your customers before going to production.
The Sustainable Unboxing Experience
Highlight your brand’s eco-friendly packaging choices. Arkay is more committed to sustainable packaging than any other premium packaging manufacturer, giving you abundant choices in environmentally friendly materials, without sacrificing aesthetics or budget. Imagine a luxe, vibrant box for your beauty brand made with Monadnock’s Envi or Astrolite board, Arkay’s favorite Forest Stewardship Council™ Certified paper.
Arkay understands the importance and delight inherent in unboxing at holiday time, so we especially appreciate it when our customers reach out to us to manufacture – and often create – boxes that make their product shine during this special season. At Arkay we welcome the opportunity to manifest something amazing in the spring and summer that will add magic to our customers’ gift giving presentations in the winter!
These gorgeous Lancôme boxes are made using SBS .028pt, Cold Foil, Four-Color Process, Two Spot Colors, UV Gloss Coating, Rub Resistant Matte Coating, and Embossing:
You can get started planning for your festive, luxurious holiday boxes at any time of the year. Unboxing influencer videos have become a phenomenon on social media, turning packages into shareable moments. Imagine the potential to tell your brand story.
Contact us to learn how we can work with you to combine elegance, craftsmanship, and sustainability to create the perfect custom holiday packaging to boost your brand’s visibility and reach.
LET ARKAY HELP WITH YOUR HOLIDAY LUXURY PACKAGING
